Having successfully completed several mixed-signal ASIC designs targeted for medical device applications, we quickly recognized that this market segment held plenty of opportunity for us but we were not adequately addressing the demand.
As a result, we began to put together a marketing plan designed to help build some name recognition within the medical device community as well as communicate our value proposition as an analog and mixed-signal ASIC designer.
As part of that plan, we signed on with Qmed as a qualified supplier and are now in the process of putting together a strategic marketing campaign to target their user base of over 350,000 medical device professionals worldwide.
If you are in the medical device industry, particular in the design function, you may want to take a look at the resources they offer and register to receive any of the e-newsletters they regularly send out that are targeted toward your specific discipline. Among others, I subscribe to their Qmed Daily and I’m impressed with their consistent reporting of the latest goings on in the medical device industry.