CSS Mixed Signal ASIC Solutions

From Concept through Production,
your Mixed Signal ASIC Solution.

Keith

"Real" Analog Design

March 18th, 2012 by Keith

I read an interesting article recently discussing the advantages of Custom Analog ASICs.    It was an excellent article and it pointed out something I had not previously considered.  In a previous Blog, I discussed the advantages of a Mixed-Signal ASIC (Analog & Digital combined on a chip) and the advantages that I suggested were also included in the article – lower cost, saving space, improved reliability, better performance and improved reliability.   The author pointed out that his company does “REAL” Analog design – meaning full custom analog design – as opposed to a company that does “mixed-signal” design because they use analog functions from a cell library.

I agree that “REAL” analog design (full custom) could have significant advantages over a limited cell library of analog functions.  It had just never occurred to me that “mixed-signal”  design houses were thought by some to do their analog designs only with cell library functions.

So, I want to point out that Custom Silicon Solutions does “REAL” analog design in our mixed-signal chips.  We tailor our analog designs to meet our customer”s needs.  Typically this means that we have a combination of standard analog cells, modified analog standard cells  and full custom analog designs.  We feel this gives us the best performance at the lowest cost.

 

Custom Silicon Solutions was again invited to attend the ON Semiconductors Executive Conference in Scottsdale, Arizona.  This annual event provides an opportunity for ON’s major customers to meet one-on-one with ON Executives and discuss how to work together more productively.  The 4-day event consisted of the Executive Presentations, the General Session and the Market Segment & Application Session along with Individual Breakout Sessions with each company attending.
The Executive Presentations & Dinner was highlighted by presentations by Keith Jackson, President, Chief Executive Officer and Director, Bob Mahoney, Executive Vice President, Sales and Marketing, and David Somo, Vice President, Corporate Marketing.  The presentations were followed by questions from the floor.
The General Session highlighted updates from the ON’s Business Unit Directors.  This was followed by the Customer Breakout Sessions and Market Segment Presentations.  The theme for this year’s event was

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: “Partnering to Win in a Volatile Environment”.  We felt this theme was apparent in the presentations and especially in our Breakout Session.
A golf tournament was held to round-out the experience.  ON hosted the scramble event at the Gainey Ranch Golf Club.  The tournament was well attended and fully enjoyed by all.  CSS was represented in the following foursome by Keith Shelton, CSS President (second from left) and Mike McDaid, CSS Director of Sales (second from right).
As a special treat following the meetings, ON hosted the opening day at the Phoenix Open at their corporate tent on the 9th green.  Beautiful weather and an excellent lunch at the tent made this a memorable experience.

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